Sheffield Arena has been renamed the Utilita Arena Sheffield in a new seven-figure partnership with energy brand Utilita.<br />The rising top-10 energy supplier – which recently opened a community hub next to the city’s cathedral – has put pen to paper on an initial five-year deal with Sheffield City Trust, which operates the arena, near Meadowhall.<br />The energy supplier, which has 830,000 customers across the UK, is a renowned supporter of live music in the UK.<br />It already has naming rights on two other arenas in Birmingham and Newcastle.<br />Utilita has also previously partnered with global music promoter, Live Nation, at major festivals including Camp Bestival, TRNSMT, Creamfields, V and Parklife.
